The Freestone Blog
Industry news and trends to keep you moving forward.
What is a fully-managed webinar platform?
Advantages of webinar hosting platforms designed for associations. Recently cited in the Community Brands Digital Member Study was this finding: Technology drives member loyalty. In fact, members who see their organization as an early technology provider are...
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4 Tips to Building A Comprehensive Content Strategy
Today’s members and learners are more discerning than ever about their content. Indeed, as predicted, they expect it to be relevant, high quality, and interesting, but also accessible anywhere, anytime, on any device, and increasingly personalized (i.e. Amazon and Netflix). Here are a few ideas to do just that!
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3 Tips for Building a Top Continuing Education Program
Members choose their association as the “go-to” source for training and education. So, how do you offer a top-notch continuing education program that delivers the experience your members want? Here are three tips to get you started.
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New Year, New You: Strategies for Reinvigorating Your Membership
Finding fresh ways to recruit, engage, and retain members can be challenging, in part because members extract value from their organizations in very different ways along their career path. Discover tips and tricks for reinvigorating your membership.
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Incorporating Sponsors Into Your Live Online Events
72 percent of the organizations that have held virtual events in the past didn’t incorporate sponsor or exhibitor fees. Here are some ideas to consider that can be offered in a variety of sponsorship levels at different price points.
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Give Your Members the Gift of Career Advancement
The holidays are fast approaching (read: here!), and we’ve been thinking about what gifts have made it onto our wish list this year. More importantly, we’re thinking about what your members have on their wish lists! And, we have a few guesses as to what your members...
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8 Tips to Launching a Successful Learning Management System
Enterprise learning platform or a webinar streaming platform, both require planning and proper LMS implementation tips. Launching a learning management system (LMS) requires a thoughtful approach to your staff’s administrative processes, as well as your members’...
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Finding the Right Technology Partner Can Be Like Speed Dating!
Choosing the right technology can feel like a round of speed dating. From this article discover key points to consider when choosing different technology partners for your association.
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Authentic Member Engagement Starts with Feedback
Associations across the board, with few exceptions, are faced with decreasing membership and revenue. Their members are disengaged and there’s evidence of that in their renewals and conference attendance. First-year members are the most likely to open and click on an...
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In Honor of America Recycles Day: Reuse, Repurpose, Recycle Content
Organizations are constantly producing educational content for their members. A lot of this content is generated as part of in-person events. But what happens to all of this great content once the event is over? Why not recycle and reuse it?
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