Building and successfully marketing a learning strategy across the entire year that incorporates a combination of live and on-demand content can be overwhelming. To help combat this, we will be breaking down learner engagement so you have a better understanding.

What is learner engagement?

Learner engagement is the measure of whether or not someone has been given sufficient motivation to fully invest themselves in learning.  True “investment” is mirroring a learner’s interaction and cooperation with co-learners and instructors.

If you want people to engage with your continuing education programs, you must make sure the content truly meets their needs and preferences. It’s important to design, communicate, structure, and deliver your learning program in a way that appeals to learners across diverse roles and multiple generations. And that starts with understanding your learners.

What is Student Engagement?

Learner engagement relates to student engagement where the degree of attention, curiosity, interest, optimism, and passion that students show when they are learning or being taught, which extends to the level of motivation they learn and progress in their education. The concept of student engagement typically arises when educators discuss or prioritize educational strategies and teaching techniques that address the developmental, intellectual, emotional, behavioral, physical, and social factors that either enhance or undermine learning for students.

How can you identify an engaged learner?

An engaged learner is:

  • Active in their learning
  • Eager to participate
  • Willing to expend effort
  • Motivated
  • Inspired

Why is learner engagement so important? 

Throughout your marketing strategy, you work to attract industry professionals to enroll in a membership and now you can bring them in through your learning courses and improve your learner engagement. Once you attract truly engaged learners to take your courses, you have access to promote the additional value of your membership.

One of the challenges facing organizations is maintaining engaged learning as in-person events begin to return. At the core of this problem is a long-simmering tension between the types of learning options association members are looking for and the ones association professionals prioritize. Although 62 percent of members point to earning credits and certifications toward continuing learning as the most important benefit of association membership, many industry professionals remain focused on in-person learning, which by its very nature impacts a smaller audience.

With its ability to track attendance, issue credits, and deploy interactive tools like polls, Q&As, and chats, Freestone allows associations to quickly roll out learning content without having to build complex courses or manage multiple platforms. We provide the tools and functionality to help you deliver a high volume of live and on-demand programming through a user-friendly, intuitive online environment that keeps learners engaged.

To learn more about how Freestone delivers a powerful learning experience that meets the needs of both presenters and participants, contact us today for a guided demo of the platform.

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