Increasingly, we are seeing growth in certification and credentialing programs offered by associations, and the increase in membership that follows. Many organizations are rolling out certification programs designed to differentiate and distinguish members who desire...
Times are tough for many associations. Events are typically a huge source of their revenue. But in a time when in-person events are impractical, many associations have had to cancel or postpone events and tap into their reserves to offset revenue losses. So, how do...
Valuable learning content is one of your association’s key value propositions. But if you want people to engage with your continuing education programs, you must make sure the content truly meets their needs and preferences. It’s important to design, communicate,...
Here’s how to line up speakers that will deliver high-quality content and a great experience for your association’s learners. A strong continuing education program requires quality content and a great overall learning experience. The speakers that present your...
Recently cited in the Community Brands Digital Member Study was this finding: Technology drives member loyalty. In fact, members who see their organization as an early technology provider are significantly more satisfied with their membership and feel more connected...
A recent Community Brands study suggests it may be time for associations to focus on additional learning opportunities for their members. According to the Community Brands Member Engagement and Loyalty Study, meetings and conferences, which traditionally have...
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