The Freestone Blog
Industry news and trends to keep you moving forward.
How to create an association marketing strategy
Introduction Are you looking to grow your continuing education program? It might be time to create an association marketing strategy. An association marketing strategy can help you attract new learners, retain current members, drive non-dues revenue, and strengthen...
All the Latest
Association Managers – Guard Against Member “Brexit”
The premiership of Theresa May began on July 13, 2016, when she accepted Queen Elizabeth II's invitation to govern. Now, just a few days shy of three years into her tenure, Prime Minister May has announced her plans to resign today, June 7, 2019. How does this affect...
Leveraging Learning to Increase Non-Dues Revenue
For associations, non-dues revenue (funds from sources other than membership fees) is a crucial component for weathering periods of flat or declining membership. Growing this form of revenue is of particular importance to small associations. In fact, in the Community...
Tidying Up: Three Steps To Ensure Your Content Sparks Joy!
If you work for an association that delivers ongoing live and on-demand programming, can you apply the KonMari method to your content? Absolutely, permitted you follow these tips to successfully simplify and organize your content. Read this article now to discover how.
Multi-Channel Content Strategies: Are You Making the Most of Every Opportunity?
Does your association offer location-based events? Do you wonder if you could benefit from a more expansive approach to content packaging and repackaging? As a learning solutions analyst focused on the continuing education landscape, I’ve been wondering the same thing...
Research Study: A Must-Read for Small-Staff Associations
As a professional at a small staff association you undoubtedly have lots of balls in the air at any given time. Community Brands set out to understand more about the challenges small organizations face on a daily basis in the new Benchmark Report: Small-Staff Associations. Read more about this study now.
Kiss your Online Learning Struggles Goodbye
Issues like disparate systems, limited support, manual processes, lack of robust features and no data integration can lead to a frustrating experience for your staff and learners. Learn how Freestone LMS can help alleviate these challenges and frustrations.
Why It’s a Better Time Than Ever to Offer Members a Career Center
A career center is a great source of engagement, revenue, and pride for your organization. And, the constant evolution of career centers has made them the go-to destination for all career development opportunities for members and non-members alike, and one of the...
A Meeting Platform to Deliver Webinars? Not so Fast!
We know association members are now learning anytime, anywhere, and in a variety of different formats (five on average!). This adoption of a multimodal way of learning provides professional organizations with ample opportunities and challenges to creatively deliver...
Tips for Avoiding Content Deal Breakers
In dating, we all have our list of relationship deal breakers. For example, perhaps an unemployed smoker who hates dogs and never wants kids wouldn’t make the cut for you. Like it or not, everyone’s got their non-negotiables when it comes to choosing a partner. And,...
Online learning trends for associations.
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