The Freestone Blog
Industry news and trends to keep you moving forward.
9 ways to boost member engagement and non dues revenue
Non-dues revenue is vital to an association’s long-term financial health. Boost member engagement and non-dues revenue with our 9 ways of diversifying.
All the Latest
Understanding your Audience with Messaging and Communication
When building your marketing plan for the year, understanding your audience is imperative. By analyzing your messaging and capturing the right information, you will gain the knowledge needed for success. You should strive to get to know your audience and to understand...
15 Marketing tools and technology you should be aware of in 2022
Marketing Technology is software or online tools that are used to aid your business marketing activities. Finding out what will work for your organization is key to developing a consistent message across all areas. The increase in online learning resources, forces...
Why are KPIs So Important?
Fully comprehending what learner engagement is and how to utilize it for a successful marketing strategy leads us to ask – how do we measure success? The growth and ultimate success of your organization will be determined by consistently meeting your desired goals and...
What is a marketing plan?
A marketing strategy describes how a business will accomplish a particular mission or goal. This includes which campaigns, content, channels, and marketing software you might use to execute on your mission and track its success. via GIPHY A marketing plan contains one...
What is Learner Engagement and why is it important?
Building and successfully marketing a learning strategy across the entire year that incorporates a combination of live and on-demand content can be overwhelming. To help combat this, we will be breaking down learner engagement so you have a better understanding. What...
Celebrate Event Planners This Holiday Season
Celebrating even more than just the holidays As we approach the end of the year, we celebrate with awards and moments of recognition to highlight the success of the previous year. With our constantly changing environment, recognizing accomplishments in the event...
Learning Management System Glossary for eLearning
Freestone delivers a powerful learning experience that meets the needs of both presenters and participants. Our learning management system will translate the most important terms for you. As you start to think of what’s ahead in 2022, take some time to get familiar...
What is the third sector of education?
Recent growth in investment, mergers, and acquisitions is bringing up questions relating to the focus on the third sector of education. The term “the third sector of education” is considered to be millions of adults who continue to learn, past their secondary and...
What’s the Best Way to Measure training ROI?
Continued education is recognized as becoming an integral part of any modern business. Softwares, like Freestone, have been creating easy solutions to help companies of all sizes adapt to the changing tides. However, old obstacles seem to be creating confusion on this...
Online learning trends for associations.
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