The Freestone Blog
Industry news and trends to keep you moving forward.
How do you make up for lost revenue from cancelled events?
Events are typically a huge source of their revenue. But in a time when in-person events are impractical, many associations have had to cancel or postpone events and tap into their reserves to offset revenue losses. Here’s how to expand your continuing education programs to boost non-dues revenue.
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3 things to look for in an online learning software platform
Deliver the learning experience your members are seeking. Here are three important things to look for in online learning software, plus the scoop on why Freestone is the association industry’s most relied upon learning management system.
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Use learner personas to boost engagement with your continuing education program
Developing a strong professional learning program starts with understanding your learners. Personas help you focus on groups of learners with similar needs and preferences. Here’s more about how to develop learner personas for your association.
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3 ways to use webinars as part of your member retention program
Check out these three ways you can incorporate webinars in your member retention program to deliver a valuable experience to your association’s members.
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4 steps to find great speakers for your association’s continuing education program
Here’s how to line up speakers that will deliver high-quality content and a great experience for your association’s learners. A strong continuing education program requires quality content and a great overall learning experience. The speakers that present your...
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3 advantages of a fully-managed webinar platform
Recently cited in the Community Brands Digital Member Study was this finding: Technology drives member loyalty. In fact, members who see their organization as an early technology provider are significantly more satisfied with their membership and feel more connected...
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Continuing Education: Not Just for Meetings and Conferences Anymore
A recent Community Brands study suggests it may be time for associations to focus on additional learning opportunities for their members. According to the Community Brands Member Engagement and Loyalty Study, meetings and conferences, which traditionally have...
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Don’t let tech be a barrier to your association’s virtual event success
Investing in a learning management system to support online educational events may seem intimidating, but it doesn’t have to be. Here’s a helpful checklist of key capabilities to look for that will help you deliver a top-notch learning experience for your members....
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7 Ways to Incorporate Just-in-Time Learning Today
In the real world, we experience just-in-time learning every day. Think back to the last time you Googled a question and got the answers you were looking for ... that experience was just-in-time learning in action. This expectation of receiving specific, applicable...
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3 Ways to Attract and Engage Young Professionals
As the Millennial influence continues to grow, younger learners are redefining education programs, innovation in technology, and content development and consumption. That doesn’t mean a complete departure from what your organization has been doing, but it means a...
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