Introduction

The latest Association Trends Study found that 51% of association members prioritize certifications or credentials and 50% prioritize ongoing training opportunities, while only 37% of association professionals value the same benefits.

Is your bar association looking to reach new heights and beat your competition in the Continuing Legal Education (CLE) space? With innovative technology solutions, you can generate revenue for your bar association while proving to your members they’re a top priority.

Read our blog to learn how investing in the latest learning management system can strengthen your organization’s CLE offerings while helping your bar association drive revenue.

 

Ready to learn more strategies to drive revenue to bar association?

Read our Freestone Success Story about the South Carolina Bar Association today.

 

5 tips to drive revenue and enhance your CLE offerings

Are you ready to differentiate your bar association and separate your CLE offerings to attract more members and drive revenue? Follow these strategies to get started:

1. Strengthen member satisfaction with exceptional CLE content

The foundation of member satisfaction lies in the quality of your CLE offerings. When members find value in your educational programs, they are more likely to remain engaged and renew their memberships. Be intentional when building your content by creating a CLE content development strategy for the new year.

Here’s how to elevate your CLE content:

  • Tailor content to member needs: Regularly survey your members to identify their interests and challenges. This feedback will guide you in developing relevant and engaging CLE courses.
  • Offer diverse learning formats: Offer CLE content in various formats like live webinars, recorded sessions, and interactive workshops to accommodate different learning styles and schedules.
  • Involve expert instructors: Bring in knowledgeable and respected speakers from the legal community to lead your courses. Their insights will enhance the credibility of your CLE programs and attract more participants.

 

2. Reinforce your scalable CLE content

To maximize the reach of your CLE offerings, focus on scalability to develop content that can easily be adapted and reused across different formats and audiences. Begin by breaking down complex topics into bite-sized modules or nano courses that can be mixed and matched. This allows for the creation of tailored courses that meet specific member needs without starting from scratch each time.

Another great way to create scalable content for your CLE program is to utilize recordings of your past sessions as on-demand resources. This not only extends the lifespan of your content but also provides a valuable resource for members who may have missed the live sessions.

 

3. Enhance your CLE course model

To drive revenue to your bar association and enhance member engagement, you’ll want to invest in your course model. Follow these easy tips to get started:

  • Boost learner engagement: Incorporate interactive elements like polls, quizzes, and discussion forums to keep your members interested in your content. These engagement strategies will also enhance knowledge retention.
  • Create clear learning objectives: For each of your CLE courses, define clear objectives for learner outcomes. When members understand what they will gain from a session, they are more likely to enroll and participate actively.

 

4. Improve your program accessibility

Accessibility is the key to ensuring your members can benefit from your CLE offerings. Begin boosting program accessibility by ensuring your CLE content is easily accessible on mobile devices. Many attorneys are on the go, and mobile access allows them to engage with your CLE programs anytime, anywhere.

Also, consider offering courses at various times to accommodate different schedules. Recording live sessions for later viewing can help learners who cannot attend in real-time.

 

5. Invest in the right learning management system

A robust learning management system (LMS) can streamline your CLE offerings, drive revenue, and enhance member experience. Consider these factors when choosing the right LMS for your bar association:

  • User-friendly interface: Choose an LMS that is intuitive and easy to navigate because a seamless user experience encourages member participation and engagement.
  • Reporting and analytics: Choose an LMS that provides detailed reporting on member engagement and course performance. This data will prove invaluable for assessing the effectiveness of your offerings and identifying areas for improvement.
  • Integration capabilities: Look for an LMS that integrates with your existing systems, such as your association management software (AMS) to streamline operations and improve data management.

 

TIP: Choose Freestone LMS to help your bar association deliver impactful CLE content, enhance member engagement, and drive revenue growth. Freestone has a user-friendly interface to elevate both the staff and member experience. When you leverage Freestone, you’ll also access helpful reporting and analytics and integration options to improve your CLE program.

 

Learn more 

By implementing these strategies, your bar association can enhance member satisfaction, improve CLE offerings, and ultimately drive revenue. Investing in exceptional CLE content and the right technology will create a positive cycle of engagement and growth, ensuring that your bar association remains a vital resource for legal professionals. Ready to learn even more strategies to meet the needs of your CLE program? Watch our on-demand webinar today!