For organizations looking to diversify their income, leveraging content from live and online events is a powerful yet often overlooked opportunity. You can generate significant non-dues revenue through your learning management system (LMS) by strategically monetizing your content.
Monetizing event content helps to offset costs and extends the value of your continuing educational resources, ensuring your programming continues to engage audiences long after your event concludes. Your organization can leverage sponsorships, paywalled content, and repurpose materials to unlock new revenue streams, enhance member engagement, and make the most of your events.
Read our blog to discover even more strategies to monetize your event content successfully.
How to monetize content from your events
Your organization must leverage your learning management system (LMS) to drive revenue from your continuing education program. Here are three key strategies your organization can adopt to monetize content from your events:
1. Work with sponsors
Partner with industry-relevant sponsors to fund your event content. Sponsors can support specific sessions, digital materials, or promotional content, creating a win-win for you and the sponsor.
2. Promote paywalled content
Provide exclusive access to valuable event recordings, webinars, or curated materials by setting up paywalls within your LMS. Paywalled content allows you to capitalize on high-quality educational resources while offering added value to your learners.
3. Repurpose your learning materials
Transform your event content into evergreen resources such as online courses, webinars, toolkits, or on-demand certification programs to maintain ongoing revenue.
Repurposing event content for paywalled resources
Recorded events and webinars have long-term value that can be effectively leveraged to generate ongoing revenue. By repurposing this content, your organization can offer premium resources that appeal to different audience segments.
Here are some strategies your organization should consider adopting:
1. Selling webinar replays and on-demand courses
Package recorded webinars as standalone products or integrate them into comprehensive on-demand courses, allowing you to maximize the value of previously delivered content.
2. Turning event transcripts into exclusive resources
You can repurpose event transcripts into whitepapers, guides, or e-books that offer deeper insights and actionable takeaways. Sell these resources individually or bundled for greater value.
3. Creating content bundles for tiered access levels
By grouping related content into bundles, you can offer flexible pricing structures catering to various budgets and learning needs. Tiered access for non-members might encourage them to purchase a membership for additional insights and materials.
Best practices for setting up paywalls and gated content
When implementing paywalls, ensure your content is well-organized and easily accessible for your learners. Providing clear descriptions of what each package includes and a seamless purchasing process will enhance user satisfaction and maximize sales potential.
By effectively repurposing event content and strategically implementing paywalls, your organization can create valuable resources that generate long-term revenue while continuing to educate and engage your learners.
Selling transcripts and other learning materials
Transcripts, summaries, and key takeaways are valuable resources that provide learners with clear, concise insights from event content. These materials are ideal for busy professionals who may not have time to watch complete recordings or those seeking reference materials for future use.
Offer the following to maximize your event revenue:
1. Pricing and packaging
Offer transcripts as standalone products or as part of enhanced learning packages to increase revenue opportunities. Consider bundling them with additional resources such as slide decks, worksheets, or checklists to increase perceived value and encourage larger purchases.
2. AI-generated summaries and interactive elements
Leveraging AI tools to create automated summaries can streamline content creation while enhancing the learner’s experience. To increase accessibility and broaden the reach of your continuing education program, look for tools to create AI-closed captioning and subtitles. Adding interactive elements like clickable timestamps, discussion prompts, or self-assessment quizzes can further improve engagement and boost the value of your offerings.
Your organization can create learning materials that inform your learners and generate additional revenue by effectively repurposing event content, packaging valuable resources, and utilizing innovative tools.
Implementing an effective LMS monetization strategy
To monetize your LMS content successfully, your organization must adopt a strategic approach combining robust platform features, effective marketing, and precise performance tracking. Here’s how you can successfully combine these strategies to monetize content from your events:
1. Choosing the right LMS features
Select an LMS with built-in e-commerce functionality, flexible paywall options, and customizable content access controls. Features like tiered memberships, subscription models, and discount codes can help maximize sales.
2. Marketing and promoting premium content
Develop a targeted marketing strategy that highlights the value of your premium content. Leverage email campaigns, social media, and partnerships to promote exclusive content. You can further drive engagement with your resources by offering limited-time discounts or bundling content.
3. Measuring success
Regularly track key performance metrics such as revenue growth, content engagement rates, and sponsorship ROI. Use this data to refine your program offerings, improve marketing tactics, and identify which content types resonate most with your audience.
By combining these strategies, your organization can effectively monetize your LMS content, create sustainable revenue streams, and provide ongoing value to your learners.