The Freestone Blog
Industry news and trends to keep you moving forward.
How to develop your association’s professional development program
Introduction Is your association looking for strategies to grow your professional development program? Now more than ever, members are turning to their professional associations for continuing education, certifications, and career advancement resources. It’s up to...
All the Latest
Connecting Learning Courses with Job Opportunities
As an association leader, it’s safe to assume your number one goal (or close to it) is member acquisition and retention. Well, what if I told you we have information and innovation that can help you achieve that goal? Read this article to learn more.
4 Tips to Building A Comprehensive Content Strategy
Today’s members and learners are more discerning than ever about their content. Indeed, as predicted, they expect it to be relevant, high quality, and interesting, but also accessible anywhere, anytime, on any device, and increasingly personalized (i.e. Amazon and Netflix). Here are a few ideas to do just that!
3 Tips for Building a Top Continuing Education Program
Members choose their association as the “go-to” source for training and education. So, how do you offer a top-notch continuing education program that delivers the experience your members want? Here are three tips to get you started.
New Year, New You: Strategies for Reinvigorating Your Membership
Finding fresh ways to recruit, engage, and retain members can be challenging, in part because members extract value from their organizations in very different ways along their career path. Discover tips and tricks for reinvigorating your membership.
Incorporating Sponsors Into Your Live Online Events
72 percent of the organizations that have held virtual events in the past didn’t incorporate sponsor or exhibitor fees. Here are some ideas to consider that can be offered in a variety of sponsorship levels at different price points.
Give Your Members the Gift of Career Advancement
The holidays are fast approaching (read: here!), and we’ve been thinking about what gifts have made it onto our wish list this year. More importantly, we’re thinking about what your members have on their wish lists! And, we have a few guesses as to what your members...
8 Tips to Launching a Successful Learning Management System
Enterprise learning platform or a webinar streaming platform, both require planning and proper LMS implementation tips. Launching a learning management system (LMS) requires a thoughtful approach to your staff’s administrative processes, as well as your members’...
Finding the Right Technology Partner Can Be Like Speed Dating!
Choosing the right technology can feel like a round of speed dating. From this article discover key points to consider when choosing different technology partners for your association.
Authentic Member Engagement Starts with Feedback
Associations across the board, with few exceptions, are faced with decreasing membership and revenue. Their members are disengaged and there’s evidence of that in their renewals and conference attendance. First-year members are the most likely to open and click on an...
Online learning trends for associations.
Want to be in-the-know?
Subscribe today and we will send you the latest in online learning and continuing education, right to your inbox.