The Freestone Blog
Industry news and trends to keep you moving forward.What is a marketing plan & five steps to write one
Introduction Do you want to reach more learners with your continuing education program? Perhaps you want to promote an upcoming conference or educational event? If your organization hopes to reach more learners or successfully promote an upcoming event, it might be...
All the Latest
Continuing Education: Not Just for Meetings and Conferences Anymore
A recent Community Brands study suggests it may be time for associations to focus on additional learning opportunities for their members. According to the Community Brands Member Engagement and Loyalty Study, meetings and conferences, which traditionally have...
7 Ways to Incorporate Just-in-Time Learning Today
In the real world, we experience just-in-time learning every day. Think back to the last time you Googled a question and got the answers you were looking for ... that experience was just-in-time learning in action. This expectation of receiving specific, applicable...
3 Ways to Attract and Engage Young Professionals
As the Millennial influence continues to grow, younger learners are redefining education programs, innovation in technology, and content development and consumption. That doesn’t mean a complete departure from what your organization has been doing, but it means a...
The Hunt for Your Perfect LMS is Over
Learning Management System Matchmaker: Deal Breaker Edition Finding the perfect learning management system (LMS) is a tough job. What is it about a successful LMS that your association should be looking for? Here are the deal breakers and what to avoid. Finding the...
Riding the Winds of Change at ACLEA’s Annual Meeting
The Community Brands team is heading to ACLEA’s 55th Annual Meeting in Chicago July 27-30. This year’s theme is, “Winds of Change,” with programs designed to inform on the latest industry shifts and trends and give attendees the tools to make a difference in their...
Can Your LMS Do All This?
Perhaps your association started out small with just a few courses. Now, you're ramping up education opportunities for your members and need a solution for managing your content. Or, maybe you already have an LMS, but you’re just not satisfied with what it offers....
Demonstrate Your Association’s Value With Help From Software World
Client success initiatives have become very popular in the software space over the last five years. Client/customer success is defined as, “a business methodology of ensuring customers achieve their desired outcomes while using your product or service. Customer...
Association Managers – Guard Against Member “Brexit”
The premiership of Theresa May began on July 13, 2016, when she accepted Queen Elizabeth II's invitation to govern. Now, just a few days shy of three years into her tenure, Prime Minister May has announced her plans to resign today, June 7, 2019. How does this affect...
Leveraging Learning to Increase Non-Dues Revenue
For associations, non-dues revenue (funds from sources other than membership fees) is a crucial component for weathering periods of flat or declining membership. Growing this form of revenue is of particular importance to small associations. In fact, in the Community...
Online learning trends for associations.
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