Association Trends 2023: Redefining the Association Experience

Member loyalty metrics remain high, even in fluctuating conditions, proving that associations consistently provide value to their members. But there is still room for improvement: Widening gaps between evolving member values and pro benefits offer distinct opportunities, and understanding both member and organizational viewpoints provides a more complete picture of risk and potential.

We reveal insights into the powerful connection between member experience and ongoing growth in member acquisition, engagement, and retention.

What you’ll learn:

• Evolving member values and generational engagement trends
• Strategies to close the gap between member and pro sentiments
• The vital relationship between member engagement and member experience
• How to increase member value by offering resources beyond a job board
• Ways to deeply engage with members and elevate member experience

This study, with data collected from hundreds of association leaders and thousands of members, offers actionable take-aways to guide your strategies and drive more engagement and loyalty.

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