The word itself — integration — can put some association managers on edge. It seems like anytime some of us try to keep up with technology and streamline our systems, things go wrong and we wind up back at square one, trying to clean up the mess and get...
No matter what you do for a living, most people can appreciate the value in securing more than one revenue stream. Whether that means moonlighting, freelancing, or selling items on Facebook marketplace, the idea of supplementing your primary source of income with a...
Reach new heights and beat your competition in the continuing education space. With expanding learning opportunities, generate revenue for your bar association, while proving to your members that they are top priority. In a previous interview with Mahmood Sheikh,...
The feeling people get when being involved with a community of like-minded and driven individuals working with passion and purpose is unlike any other. Working in the association industry provides rewards that not all organizations have. Associations do not sell...
Do you have a communication plan in place? Are you looking to launch a new product or initiative and need to officially determine the messages you want to deliver to your intended audience(s)? This is where a communication plan comes into place. There have been many...
When building your marketing plan for the year, understanding your audience is imperative. By analyzing your messaging and capturing the right information, you will gain the knowledge needed for success. You should strive to get to know your audience and to understand...
