2022 Association Trends Study

The Big Reveal

The Future-Focused Member Experience

Is your LMS technologically prepared for the future members expect?

Associations looking to secure their future and improve MX must evaluate member values and invest in technology.

Research Study

Fill out the form to download full report

After more than two years of ups, downs, twists and turns, the focus on technology and MX has never been greater. So just how are association leaders using technology, managing their IT spend, and addressing evolving member expectations?

We reveal insights into why the powerful connection between innovative technology and member loyalty remains critical to modern associations. What you’ll learn:

  • Your members’ new attitudes and outlooks toward technology
  • Technology’s powerful impact on member loyalty
  • Key technology trends that all association leaders should know about
  • Action items aimed at providing greater member value and a more positive member experience

This study, with data collected from hundreds of association leaders and a thousand members, will help guide your strategies and give you actionable take-aways to drive more engagement and loyalty.

Fill out the form to download full report

Insight 1

Virtual is here to stay.

When you engage with your members to identify the value of in-person versus virtual event attendance, and then work to deliver the experience they want, this helps you to define what “hybrid” means for your organization.


In a gap analysis, online continuing education is identified as an area that Pros must monitor


Over the next year, 74 percent of Members plan to engage with organizations virtually.

Light Bulb


Focus on hybrid learning offerings for your members and utilize tools and strategies to engage in-person and virtual learners.

Insight 2

Be technologically prepared for the future

Associations have made a lot of progress toward digital transformation in recent years, but there’s still a lot of work to be done to improve MX and boost member loyalty.


Less than 20 percent of Pros say they are “very prepared” technologically for the future.


Pros indicate that in the next 12 months, their organization is most likely to increase spending on their LMS.

Light Buld Purple


Make sure your association learning management system (LMS) supports a modern digital MX.

On-Demand Webinar

The Big Reveal: 2022 Association Trends Report

The results are in! Join Community Brands and Edge Research for a deep dive into the comprehensive findings of the 2022 Association Trends Study: The Future-Focused Member Experience, the only industry research report with sentiments from both members and association professionals. During this on-demand webinar, we revealed insights into what shifts have emerged in member value and shined a light on focus areas for association professionals moving forward.