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2021 Association Trends Study
Building the
Next Normal
Find out what today’s association pros and members value most.
The one study you’ll want to read in 2021!
The one study you’ll want to read in 2021!
2021 Association Trends Study
Building the
Next Normal
Find out what today’s association pros and members value most.
Is your continuing education strategy delivering what your learners are looking for?
After more than a year of disturbances, distractions, and adjustments, many associations now face a new challenge: How to build the next normal when members’ needs, behaviors, and perspectives have changed. We’ve got your back with brand new insights on…
What shifts have emerged in value according to members
Which behaviors formed during the pandemic will stick
And, key data benchmarks and technology trends that all association leaders should know
This study will help guide your strategies and give you actionable take-aways to drive more engagement and loyalty.
Fill out the form to download full report →
Download the full report
Insight 1
Hybrid events
Events with a virtual and in-person components offer greater choice for attendees and are the preference of members moving forward.
75%
75 percent of Members say it’s important for their org to offer events that can be attended in person or virtually
47%
Less than half of Pros offer webcast streaming of a live event
Takeaway
An online learning platform like Freestone can help you deliver webcasts of live sessions and rebroadcast event content to reach more of your members, no matter where they are.
Insight 2
Investing in LMS
Today’s associations are more “tech ready” than they were just a few years ago, but they still have a long way to go in some areas.
Only 40 percent of Pros say they are using a learning management system (LMS)
32 percent of Pros plan on investing more in a learning management system (LMS)
Takeaway
Selecting and integrating a dedicated LMS platform better prepares you to meet the challenges of the future and deliver better value to your members.
On-demand Webinar
The Big Reveal: 2021 Association Trends Report
The results are in! Join Momentive Software for on-demand webinar of the big reveal of the Association Trends 2021: Building the Next Normal, the only industry research report with sentiments from both members and association professionals. During this on-demand webinar, we revealed insights into what shifts have emerged in member value and shined a light on focus areas for association professionals moving forward.