Tristan leads YM Careers by Community Brands, which powers thousands of niche job boards and career centers on behalf of prestigious professional and trade associations. Associations leverage YM Careers to provide career growth opportunities for members, attract and engage new members, and generate non-dues recruitment advertising revenue. YM Careers has generated nearly $1 billion in non-dues revenue for associations.
Tirrah is a product marketing enthusiast, borderline obsessed with keeping up to date with technology trends and understanding the challenges associations face. Tirrah is the Director, Product Marketing with Community Brands. She is the co-author of five research studies on member engagement and loyalty, association digital evolution trends, and a benchmark report on small-staff associations.