2021 Association Trends Study

Building the
Next Normal

Join Community Brands for a deep dive into the comprehensive findings of our 2021 Association Trends Study — a study of 1,000+ members and 850+ association professionals. We reveal insights into what shifts have emerged in member value, shine a light on focus areas for association professionals moving forward to the next normal, and take questions from the audience.

 

 

The big
reveal you don’t want to miss!

The big
reveal you don’t want to miss!

2021 Association Trends Study

Building the
Next Normal

Join Community Brands for a deep dive into the comprehensive findings of our 2021 Association Trends Study — a study of 1,000+ members and 850+ association professionals. We’ll reveal insights into what shifts have emerged in member value, shine a light on focus areas for association professionals moving forward to the next normal, and take questions from the audience.

What you’ll learn:

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Members’ new sentiments about member value, engagement, and event preferences

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Which behaviors formed during the pandemic will stick

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Key data benchmarks and technology trends that all associations should know about

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Recommendations to better serve your membership – in the next normal

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About the speakers

Tristan Jordan

General Manager, YM Careers

Tristan leads YM Careers by Community Brands, which powers thousands of niche job boards and career centers on behalf of prestigious professional and trade associations. Associations leverage YM Careers to provide career growth opportunities for members, attract and engage new members, and generate non-dues recruitment advertising revenue. YM Careers has generated nearly $1 billion in non-dues revenue for associations.

Tirrah Switzer

Director of Product Marketing, Community Brands

Tirrah is a product marketing enthusiast, borderline obsessed with keeping up to date with technology trends and understanding the challenges associations face. Tirrah is the Director, Product Marketing with Community Brands. She is the co-author of five research studies on member engagement and loyalty, association digital evolution trends, and a benchmark report on small-staff associations.

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