Marketing Technology is software or online tools that are used to aid your business marketing activities. Finding out what will work for your organization is key to developing a consistent message across all areas.
The increase in online learning resources, forces organizations to provide a variety of content in several different channels to your engaged learners. Not only do you need marketing tools for success, you also must begin with implementing the right learning management system (LMS).
When building your marketing plan for the year, take time to gauge the needs of your organization and highlight which tools would be right for you. Ideally, allowing your marketers to utilize tools that automate and simplify processes, ensures your return success as you engage with your learners.
What tools and technology are used in marketing?
It’s also important to understand that there are many marketing technology categories to look into for your company’s needs. Below is a great place to start.
The first piece of digital technology would be your website. This resource for current and potential clients may require tools that can help keep your content up-to-date and relative.
Additionally, technologies like social media accounts have many features that can promote on-going learning opportunities, create an event for you, as well as promoting the recap of your learning event successfully. Other tools can help streamline all your social media content and messaging If you need more than one account.
Along with that, there are technologies that enable you to run digital advertising to promote your business, event, raise awareness, and increase traffic to your website.
Finally, one of the most cost-effective, efficient channels would be email marketing. These tools can help build up your brand awareness, acquire new customers, and boost sales. Combining your email with Marketing Automation Tools will allow you to automate email marketing, posting to social media, and launching ad campaigns. These tasks normally can be time-consuming to perform by hand as well as being inefficient, and impersonal.
What are the top marketing tools?
In the list of marketing technology tools below, we have covered some of the top tools in websites, email marketing, social media, and marketing automation.
Website
- WordPress is currently used to create/power 35% of all websites on the world wide web. The CMS (Content Management System) is highly flexible and customizable and can help you create quality landing pages in a matter of clicks.
Website: www.wordpress.com - Wix is a popular website builder platform that is a leading alternative to WordPress. It offers a limited free plan to use for personal or small business websites. Both free and paid plans come with pre-designed templates that users can modify using a drag and drop page builder.
Website: www.wix.com
- MailChimp is one of the go-to email marketing solutions. Create emails, landing pages, postcards, and even ads, to start effectively engaging and interacting with your audience. Automatically sends emails like welcome notifications, order confirmations, reminders, and so on.
Website: www.mailchimp.com - Constant Contact offers simple and easy-to-follow methods to help create professional-level email marketing campaigns. Access to hundreds of awesome-looking email templates easily customizable using a drag and drop editor.
Website: www.constantcontact.com - SendGrid is a cloud-based email delivery platform that helps marketers and developers drive engagement and growth through their email program. It offers powerful, one-to-many sending, straightforward segmentation, flexible and frustration-free campaign editing and actionable analytics.
Webstie: www.sendgrid.com - Campaign Monitor is a straightforward email marketing tool that enables marketers to send beautiful and personalized emails, creating a reliable channel to grow engagement with subscribers and promote loyal readership and conversions.
Website: www.campaignmonitor.com
Social Media
- Hootsuite gives you access to a single dashboard interface from where you can conveniently access and manage all your social media accounts. Automatically schedule multiple social media accounts all at once. Access to comprehensive reporting of your social media campaigns.
Website: www.hootsuite.com - Sprout Social is a suite of social media analytics tools catered to small and midsize businesses. Easily create engagement reports that accumulate data from all social profiles, including the number of competitors and growth on each channel, content habits, engagement habits and more.
Website: www.sproutsocial.com - Buffer is a social media management software for planning and scheduling your content, analyzing results, and engaging with your audience. Buffer helps social media marketers and teams work more efficiently and effectively.
Website: www.buffer.com
Website Analytics
- Google Analytics is the most popular of all web analytics tools and for a good reason. This free Google-powered tool provides a well-rounded dose of prescriptive and predictive analytics. Google Analytics helps you follow trends and understand user flows, however you’ll need to follow a tutorial to use it properly as sometimes it can be difficult to interpret the data without any prior knowledge of how it works.
Website: www.analytics.google.com - Mixpanel is an analytics tools that really focuses on the user interactions with both website and mobile applications. This tool provides targeted communication with visitors (including e-mails and smart notifications), in-app A/B tests and user survey forms. Additionally, you can visualize the data collected in less than 10 minutes.
Website: www.mixpanel.com
Marketing Automation
- HubSpot email marketing software makes it easy to start running personalized email marketing campaigns. The intuitive interface makes list and content creation simple, so you’re always sending the most relevant information. You can also monitor your email marketing with baked-in analytics, so you can improve your open and click-through rates.
Website: www.hubspot.com - ActiveCampaign is an intuitive, powerful marketing automation tool that’s great for businesses of any size. Set up a welcome series, segment your contacts, personalize your messaging, and automate marketing workflows no one has the time for.
Website: www.activecampaign.com - Marketo Engage is a marketing automation platform with a range of capabilities for small and medium businesses and large enterprises, across various industries. Some common features include email marketing, nurturing, SEO, landing pages, scoring, and analytics while other editions offer advanced features such as website personalization, mobile engagement, social and web retargeting.
Website: www.marketo.com - Salesforce Pardot features CRM integration, email marketing, lead nurturing, lead scoring, and ROI reporting to help marketing and sales teams work together to generate and qualify sales leads, shorten sales cycles, and track marketing ROI.
Website: www.pardot.com