Continuing Education, Learning Management
Learner engagement strategies that work will attract truly engaged learners and provide promotions for the additional value of your membership and more. The ideal situation consists of marketing to your members that are motivated, inspired, and willing to invest...
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Continuing Education, Member Engagement
Do you have a communication plan in place? Are you looking to launch a new product or initiative and need to officially determine the messages you want to deliver to your intended audience(s)? This is where a communication plan comes into place. There have been many...
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Continuing Education, Member Engagement
When building your marketing plan for the year, understanding your audience is imperative. By analyzing your messaging and capturing the right information, you will gain the knowledge needed for success. You should strive to get to know your audience and to understand...
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Continuing Education, Learning Management
Fully comprehending what learner engagement is and how to utilize it for a successful marketing strategy leads us to ask – how do we measure success? The growth and ultimate success of your organization will be determined by consistently meeting your desired goals and...
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Continuing Education
Using webinars to retain members throughout their life cycle provides an easy way to acclimate them to membership rules, meet your staff, and introduce the ins and outs of your association benefits. This also gives you the opportunity to build personal relationships...
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