How to increase non-dues revenue by selling your annual in-person conference content

Repurposing content can be challenging, but it doesn’t have to be. With the right tools and strategy, your staff can increase opportunities for members and non-members to access your content while boosting revenue in this guide.

You’ll learn how to:

• Turn a single event into year-round content
• Expand your registration types to maximize revenue
• Implementing a non-member strategy
• Use your annual member conference to attract non-members, and more.

This guide will provide your organization with innovative tips to increase ROI for your conference and increase engagement with your members.

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