Delivering the In-Person Learning Experience Online
How to reach more members and generate added revenue by taking your on-site learning online.
In-person learning events aren’t going anywhere anytime soon. Community Brands’ 2018 Member Education and Career Development Report showed that in-person courses are still popular. But, online courses are popular, too, and they have an important place in your overall learning program.
Our 2017 Member Professional Development Study looked at reasons learners take a particular online course and found that convenience is is a driving motivation either coupled with content or the sole motivation.
Here are some of the benefits you can expect:
Expand your reach — Meet the needs of more of your members, offering an alternative to on-site events for those whose schedule, budget, learning preferences or other factors would prevent them from attending an in-person event.
Engage more members — Make more members feel included, demonstrating to them that they are a valued member of the organization, whether or not they attend on-site events.
Generate added revenue —Bring in revenue that you otherwise would not capture from members who are unable to attend your in-person events.
Get more bang for your buck — Stretch your on-site content further by repurposing it online through live streaming your on-site event or offering it on-demand after the event.