8 Keys for a Profitable and Engaging Virtual Event

In the last year virtual events have gone from an experimental content delivery method to a prime component of many organization’s strategies. According to Momentive Software research, 85% of association professionals say they will invest more in virtual meetings and conferences over the next 12 months. As a majority of members anticipate sticking to mostly virtual engagement post COVID-19, associations have the opportunity to produce an exceptional virtual experience.

The most successful virtual events take a combination of careful planning paired with the right technology to create an engaging experience for attendees. In this session we will review actionable takeaways to ensure you deliver a virtual event that exceeds member’s expectations, while achieving the most return on investment for your organization.

In this session you will learn how to:

• Define the goals, format and budget of your virtual event
• Select the best features for a virtual event platform
• Curate the experience to meet the needs of sponsors and stakeholders
• Craft the learning environment to deliver valuable content to attendees
• Organize activities for your team to execute before, during and after the event to achieve your revenue and engagement goals