Creating High Quality Content for Your Professional Education Program

Competition for learner dollars is stiff in today’s crowded education marketplace. Differentiating your learning program is crucial to becoming your members’ go-to source for education and generating revenue for your organization. So, what is the secret to attracting learners to your programming?

From Community Brands’ research we have learned that relevant, high-quality content ranks as the top reason why members pursue continuing education from their professional organization. Content will always be king, which is why developing a solid strategy for your continuing education program is key. A quality learning content strategy spells out learning objectives and develops content in an array of formats to meet those objectives. It also includes ways to develop content efficiently and consistently.

In this session you will learn:

• Key components of a quality learning content strategy
• How to meet learner needs with an array of content formats
• Tips for developing learning content with limited resources
• Ways to get the most out of your content by repurposing and repackaging