The Freestone Blog
Industry news and trends to keep you moving forward.What is a marketing plan & five steps to write one
Introduction Do you want to reach more learners with your continuing education program? Perhaps you want to promote an upcoming conference or educational event? If your organization hopes to reach more learners or successfully promote an upcoming event, it might be...
All the Latest
AMS LMS Integration Blueprint: Create Efficiency, Enhance Experience, Bridge the Gap
Why integrating your learning management system (LMS) with you association management system (AMS) is crucial. This post originally appeared on #Onward, the blog of YourMembership, another member of the Community Brands family. Perhaps one of the most important...
What is a fully-managed webinar platform?
Advantages of webinar hosting platforms designed for associations. Recently cited in the Community Brands Digital Member Study was this finding: Technology drives member loyalty. In fact, members who see their organization as an early technology provider are...
Want to grow your membership? Offer certifications.
In this article, learn how to increase membership by building certification programs with a learning management system designed for associations.
How do you make up for lost revenue from cancelled events?
Events are typically a huge source of their revenue. But in a time when in-person events are impractical, many associations have had to cancel or postpone events and tap into their reserves to offset revenue losses. Here’s how to expand your continuing education programs to boost non-dues revenue.
3 things to look for in an online learning software platform
Deliver the learning experience your members are seeking. Here are three important things to look for in online learning software, plus the scoop on why Freestone is the association industry’s most relied upon learning management system.
Use learner personas to boost engagement with your continuing education program
Developing a strong professional learning program starts with understanding your learners. Personas help you focus on groups of learners with similar needs and preferences. Here’s more about how to develop learner personas for your association.
3 ways to use webinars as part of your member retention program
Check out these three ways you can incorporate webinars in your member retention program to deliver a valuable experience to your association’s members.
4 steps to find great speakers for your association’s continuing education program
Here’s how to line up speakers that will deliver high-quality content and a great experience for your association’s learners. A strong continuing education program requires quality content and a great overall learning experience. The speakers that present your...
Continuing Education: Not Just for Meetings and Conferences Anymore
A recent Community Brands study suggests it may be time for associations to focus on additional learning opportunities for their members. According to the Community Brands Member Engagement and Loyalty Study, meetings and conferences, which traditionally have...
Online learning trends for associations.
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